How are smart businesses warming their way into the heart and wallets of today’s digitally savvy customers?
Marketing used to be simple. However, today’s customers no longer fall for cheap marketing tricks. Empowered with mobile, social media and digital technology, they are now more empowered to avoid advertising, conduct their own research, share opinions with others and to interact with brands across multiple devices – all on their own terms. They have more options and less time to make choices. They expect a higher level of satisfaction, better service, prices and quality. How come they still rave and champion brands they love? Why do they love to share information about certain businesses, products and ideas more than others? Beyond the noise of digital successes, there are simple foundational tactics that undergird marketing.
Despite the hues about disease, corruption, poverty and epidemics, learn why more and more smart young Africans are praying for more problems because technology is turning them into millionaires and new digital industry influencers. While startups are emerging by disrupting established rules, industries and processes, big brands are also learning to make disruptive tactics work for them by ensuring they retain and sustain their relationship with their customers without being considered irrelevant. Learn how a telco built an engaging viral campaign by developing an unusually cheeky ad and extended it by getting everyone dancing.
This book was deliberately designed to be actionable. It not only focuses on trends, tools and techniques, it uses these stories as examples and case studies to learn from. Whether you are an entrepreneur, student, founder, blogger, marketer, business executive or marketing academy, these pages run through with a balanced tapestry of strategic and tactical snippets of advice designed to help smart executives and entrepreneurs stay informed, in-touch and ahead.
For small businesses, this book will let you punch above punch above your weight into building a brand with authority.
For people and brands, this will give you an insight into how others are doing it. It will help you get known, liked and trusted with your target market, it doesn’t matter which. It will simply get you in the news, and if for bad news, this book will not only tell you how to get out of social media crises, it will teach you how to turn it into a success story.
Smart businesses will take this book, challenge its methods with discipline and execution, drive and deepen their digital engagement and use technology as a springboard to take their marketing from tedious work into digital awesomeness.
Will you take the leap?